White Hat Search Engine Optimization 101

Heard a lot about SEO (search engine optimization) and Internet Marketing? What exactly is SEO and why is everyone doing it these days? See why SEO is critical to internet marketing.

What good is to your business if people can’t find you?  The answer is unfortunately, no good.

Due to the change of peoples’ “shopping behaviors” today,  If potential clients can’t find your products or services on Search Engines like Google, Yahoo or Bing, then your business is loosing a huge share of the market.

We have seen “experts” all over the internet claim to guarantee results and have your website appear on Google’s 1st page for $300 a month.

Like we all know, if something sounds too good to be true, it probably is. see Why Reputable SEO Firms Don’t Guarantee Search Engine Rankings

Top rankings on Google’s 1st page can be achieved in two ways:

Paid vs. Free

The easier route is to use paid advertising like PPC (pay per click) to get your website on 1st page from Search Engines, but PCC can be costly. Unless you’re a big corporation with huge budget, it’ll kill any small business right on the spot. That’s why small businesses are more likely to look for help in Organic Search Rankings and aiming for a free way to advertise on Google. I mean, who doesn’t like the word FREE right? Not to mention organic natural rankings work much better than PPC.

Statistics show 85% of consumer traffic comes from natural search results, because Organic SEO is 8x more effective and trusted than paid search listings.

Think of it this way, having done Search Engine Optimization “SEO” properly can bring you customers and clients from search engines to your doorstep 24 hours a day and 7 days a week without paying a fee.

Are you convinced and ready to get started on SEO? Before you start, it’s always a good idea to become an educated consumer and get familiar with how search engines work.  Here’s Google’s own words about Search Engine Optimization.

If you would like additonal help, feel free to contact us, Chicago SEO Consultants for a Free Website Analysis and let us tell you what can be done to achieve top ranking for your business.

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Who I Am?

My name is Jessy Wu. I am a Chicago Seo, Internet Marketer, Website Developer specializing in search engine optimization, internet marketing, website design, e-commerce and advance web development. Using the latest technologies coupled with a healthy dose of creativity and professionalism, I can provide a comprehensive and integrated solution to your web presence, visual communication and internet marketing needs.

I believe in User-Centered, Clean, Simple, Functional Designs,  Good Content and ethical White Hat SEO practices to drive quality traffic and enhance brand awareness. I have an extreme passion  for internet marketing and search engine optimization. I consider myself a bit of a workaholic, but I absolutely enjoy every moment of my career.

When I am not working, you can probably find me sitting on my patio surfing on Twitter and going through other peoples’ blogs spying  seo tricks and design tips.  I’m very up to date in terms of internet trends. YES, as you guessed, I am a geek, but the funny kind that you would enjoy talking to. 

Feel free to check out my web2.0 blog where I discuss search engine optimization, wordpress, iphone tricks, and other fun stuff.

Don’t forget to follow me on Twitter @jsy1001 to see what I am doing or email me for a quick industry chat. I truly enjoy meeting people who share the same interests.

What I Do?

Search Engine Optimization & Search Engine Marketing:

SEO isn’t something they teach you in school, that’s why I spent endless nights reading through other SEOs’ blogs (like the great guys from SEOmoz, Search EngineWatch, HighRankings and SEOBook), watching tutorials, analyzing success stories from other internet entrepreneurs. (Thank you to open source free sharing, web2.0 and thousands of other dedicated webmasters like myself.) Being a self-taught Internet guru, I understand not every SEO Company or SEO Consultant is what they claimed to be.

That’s why I’m here to help you sort out the myth about SEO and give you a clear idea on what’s possible and can be done to increase the importance and popularity of your website using my SEO Consultation.

I will not only give you a customized roadmap on your SEO campaign, but also teach you the concept of ethical SEO practices that could well protect the reputation of your business and enhance the visibility of your web presence.

In the end, you want to do something the right way the first time.

Don’t just take my words for it, see samples of top ranking keywords I have optimized that you can find on 1st page from major search engines.

Web Design & Development:

Web Design and Development is one of my greatest interests that I have developed while pursuing a degree in Computer Science. My first webpage was done in 2001 and I have been addicted to the web ever since. I find great satisfaction in creating something original, something challenging and something from scratch. Whether it is a fun piece of writing, adequately composed music, well coded website, or just building a home called my own. Motivated by a driven work ethic and self-sufficient nature, I don’t claim to know it all but there’s nothing much I can’t learn.

I work with XHTML, CSS, XML, Javascript, Asp.net, PHP, Photoshop, Ilustrator and Flash (just to name a few). I also have experience with several Content Management Systems and have worked with large database driven eCommerce sites with thousands of pages of content. I can also create sites that are W3C Standards compliant. You can find some samples of my previous projects in Portfolio page (contact me for URL).

Sincerely,