Buying into SEO: The What, How and Who

Buying into SEO is a difficult process. Without at least a basic understanding of SEO, it’s really tough to tell the difference between someone who knows their stuff and someone who talks a great game without backing it up with results. Many companies looking for SEO help — even those with a decent understanding of SEO — try their best to shop around, but they always end up with...

Why Reputable SEO Firms Don’t Guarantee Search Engine Rankings

I thought it’s worth the time to talk about “ethical SEO” and address any unethical marketing strategies that “guarantee” search engine rankings. Ethical SEO firms would never promise to guarantee your search engine rankings. PERIOD! Rather they focus on good content, site design and “white hat” SEO practice to help improve ranking results. In my opinion, almost any business that...

The Master SEO and SEM Glossary

advertising network: A service where ads are bought centrally through one company, and displayed on multiple Web sites that contract with that company for a share of revenue generated by ads served on their site. algorithm: The technology that a search engine uses to deliver results to a query. Search engines utilize several algorithms in tandem to deliver a page of search results or...

Does your website have the credibility to attract users?

Website design is important to the success of any business because 46% of Internet users depend on the design of a website to judge the credibility of the company that website represents, according to a Stanford University study on website credibility. In other words, when it comes to your organization’s presence online, people judge the book by its cover. If your website isn’t meeting your...

Is Google Search Case Sensative? Case Study on Capitalized vs Lower Case

Is Google Search Case Sensitive? NO Does Google treat CAPITALIZED and lower case Search Queries Differently? NO Something interesting I want to talk about today, and I would like to update my research from last year’s. The gap seems getting much wider now. Basically, through searching, I found that Google was treating queries differently depending on whether or not the words in the...