Hot New Career #1 – Social Media Strategist

Do you love Twitter? Why not get paid to tweet? Seriously! Social media strategists figure out optimal ways to get messages out to the masses using the latest community tools online. This involves blogging, tweeting, and using sites like Foursquare and Facebook to find and communicate with customers.

Related Degrees:
Business Administration
Marketing
Public Relations
Web Design and Development

Average Salaries:
Bloggers: $32,000
PR Writers: $58,740
Social Media Strategists: $61,000

In Malaysia, women make up between 50 and 60 percent of the computer industry’s employees and many of them hold management positions. Computing and programming are considered “women-friendly” professions because men do not see indoor work as masculine and much of Malaysian society stigmatizes women who work outdoors as lower class. “In the U.S., technology and masculinity are very connected, which is not the case in Malaysia,” says Lulea University of Technology professor Ulf Mellstrom. Women initially left their villages to seek jobs in the electronics industry. Those jobs were replaced with technological jobs, which enabled newly educated women to assume positions of authority. Mellstrom says the transition was facilitated for women in computer science by role models from the electronics industry. He says the critical mass of women in the computer sciences has created “a symbolic space” that continues to provide new role models for other women.

View Full Article at http://www.stanford.edu/group/gender/cgi-bin/wordpressblog/2010/02/malaysian-women-redefine-gender-roles-in-technology/

Thanks to the contribution of this article from Dr. Netiva Caftori. A very inspiring Computer Science professor and woman IT pioneer for more then 20 years.

Example: “internet marketing”

2. Exclude Words:
Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the “-” sign in front of the word you want to exclude.

Example Search: internet marketing -advertising

3. Site Specific Search:
Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier.

Example: “internet marketing” site:www.smallbusinesshub.com

4. Similar Words and Synonyms:
Let’s say you are want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the “~” in front of the word.

Example: “internet marketing” ~professional

5. Specific Document Types:
If you’re looking to find results that are of a specific type, you can use the modifier “filetype:”. For example, you might want to find only PowerPoint presentations related to internet marketing.

Example: “internet marketing” filetype:ppt

6. This OR That:
By default, when you do a search, Google will include all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).

Example: internet marketing OR advertising

7. Phone Listing:
Let’s say someone calls you on your mobile number and you don’t know how it is. If all you have is a phone number, you can look it up on Google using the phonebook feature.

Example: phonebook:617-555-1212 (note: the provided number does not work – you’ll have to use a real number to get any results).

8. Area Code Lookup:
If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.

Example: 617

9. Numeric Ranges:
This is a rarely used, but highly useful tip. Let’s say you want to find results that contain any of a range of numbers. You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods. This type of search is useful for years (as shown below), prices or anywhere where you want to provide a series of numbers.

Example: president 1940..1950

10. Stock (Ticker Symbol):
Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

Example: GOOG

11. Calculator:
The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.

Example: 48512 * 1.02

12. Word Definitions:
If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.

Example: define:plethora

Hope this list of Google search tips will improve your search experience with Google in the future. If there are any of your favorite Google expert power tips that I did not mention here, please feel free to share them in the comments.

Web Design Quiz

Still got family and friends ask you what Twitter is? Send them the video and ask them to start the tweets!

In other words, when it comes to your organization’s presence online, people judge the book by its cover. If your website isn’t meeting your expectations you maybe up to optimizing your web presence by search engine optimization, search engine marketing, or web re-design.  A combination of the three can get you to where you want to be.