SEO 101

What is Search Engine Optimization (SEO)?

Know someone needs a quick introduction to SEO? Watch a 3 min. video from Search Engine Land covers the basis of Search Engine Optimization.

Search Engine Optimization (SEO) is the practice of making a website compatible with search engines terms of services by implementing ethical optimization practices and tactics with the end goal being increased targeted traffic and overall improved search engine positioning.

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) can help a website generate targeted traffic from relevant search queries and  increase visibility of any web presence. No other marketing medium can do this so effectively.

SEO is not a guessing game, it is a science.

Increase your Targeted Traffic with Ethical and Organic SEO

Why SEO?

Studies report that 85% of Internet users use a search engine once a day and if they don’t find what they’re looking for on the first two pages more than 50% will abandon the search. Not having a Web site that abides by search engine terms can prevent your web site from achieving the placement you need to do successful business on the Internet.

Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. Learn how to succeed in the search engines.

How Can I help to Optimize your Website?

Search engine optimization starts out with thorough keyword phrase research and analysis – the most important step in any SEO campaign.

You and I could probably think of some great keyword phrases… but are humans typing them in search engines? Without proper keyword research, you’ll have no roadmap for your optimization project. There are at least 100 elements and practices that a properly optimized site should have and consider. One such element is keyword rich content. I will work with your text/copy to incorporate your researched keyword phrases. I detail my work progress so that you can monitor what I’m doing to your site and see the research that goes into your project.

Website Optimization Process:

My typical optimization project may goes like this

1. Analyze the architectural and structure of the Web Site and make sure it’s search engine friendly
2. Keyword Research (competition, popularity and search volumes)
3. Then we both sit down and narrow down what keyword phrases will be targeted
4. OnPage Optimization (meta tags, title, content, cleaning of code or re-design if needed and more)
5. Site map creation
6. Analytics Installation (if not already done so)
7. Link Building (anchor text links from relevant and high PR sites, social media marketing, directory submission, relevant forums, Dmoz, blog and ect)

There is much more along the way but this is the basic structure most of my optimization projects.

What Happens After Optimization?

I go into monitor site’s traffic and rankings to generate report that identifies current rankings/inclusion in the search engines and its conversion. I then go into monitor the results on targeted keywords(long tail and short) to show how effective the campaign is.

During the optimization period I analyze a website’s statistics, referrer traffic, keyword placement, determine where improvements can be made and/or revise keyword phrases when market trend changes to ensure positive ROI.

Please don’t hesitate to contact us for a FREE Website Analysis when you need help with your upcoming SEO initiatives.