Google offers so many great tools and programs to help you learn, grow, test and virtual do anything as a SEO.
Here’s a new program offered by Google for SEO professionals – Google Engage. Google Engage helps search engine optimization professions to offer AdWords services to clients and grow clients base by adding 20 x $100 Free coupons.
You can use the free $75 of adwords for every new customer to test their keywords. I think it’s an over looked opprotunity by a ton of SEO’s.
As a by product, customers love that you’re running paid ads for free, and it gives you a chance to up sell them (if you can prove a return for them).
As a Google Engage member, you get many benefits like:
Here’s another tip to use PPC ads to test keywords and further help you in organic efforts as long term strategy.
Research the most probable keywords for qualified visitors using Adwords, and then either:
#1. test tons of exact match keywords to see real-world worth of each, or
#2. put a few very short broad keywords in, and then use the tool “see all search terms’ once the campaign is over to see what the marketplace is actually searching for
#3 optimize the site and create a link building plan for those phrases.
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Resources like the one you mentioned here will be very useful to me! I will post a link to this page on my blog. I am sure my visitors will find that very useful.
Well written and explains a lot. Thank you.