Is Google Search Case Sensative? Case Study on Capitalized vs Lower Case

Is Google Search Case Sensitive?

NO

Does Google treat CAPITALIZED and lower case Search Queries Differently?

NO

Something interesting I want to talk about today, and I would like to update my research from last year’s. The gap seems getting much wider now.

Basically, through searching, I found that Google was treating queries differently depending on whether or not the words in the search phrase were capitalized or not.

According to Google, they don’t treat the queries different:

Some Basic Facts

Google Search is always case insensitive. Searching for [ new york times ] is the same as searching for [ New York Times ].

Only it was far from the TRUTH. George Washing and gEoRgE wAsHiNgToN have a difference of over 20,000,000 in search engine results page (SERP) today, as comparing to January this year; the difference was still 1,000,000.

gEoRgE wAsHiNgToN: 8,900,000 in SERPP

george washington: 61,900,000 in SERP

The results looked the same, but you can’t help but wonder why that SERP count is so far off and the gap is even wider these days.

Today, I’m looking at another case study for a site acquisition firm using the search term

ntp wireless vs Ntp Wireless

SERP were still far off and even returning different search results on TOP THREE returning pages.

I took two screenshots of results to illustrate this as well: