Why is Website Usability critical to SEO?

Search engine optimization and usability go hand in hand when it comes to automotive website design, as well as for Web marketing in general. Having the onsite design that attracts the search engines will also attract users, and having a design that a search engine spider won’t get lost in means that a user won’t get lost either.

Why do we need to focus on usability?

Usability measures the quality of a user’s experience when interacting with a product or system—whether a Web site, a software application, mobile technology, or any user-operated device.

In general, usability refers to how well users can learn and use a product to achieve their goals and how satisfied they are with that process. Usability, as defined by Joseph Dumas and Janice (Ginny) Redish, means that people who use the product can do so quickly and easily to accomplish their tasks. Usability may also consider such factors as cost-effectiveness and usefulness.

A key methodology for carrying out usability is called User-Centered Design.

Why is usability so important?

Millions of Web sites offer users information, goods, services, and entertainment. But many of these sites are difficult to use, don’t work properly, and ultimately don’t attract or keep users. By following a usability engineering process, users’ abilities to find information and satisfaction with Web sites improve significantly. In other words, a User-Centered Design can help you attract and keep your visitor to stay on your website.